The COMMERCIALIZATION of PLASTIC SURGERY


I’ve heard of bad taste, but this one trumps them all – literally and figuratively. I bristled when I read this story of the Atlantic City casino, the Trump Taj Mahal offering a $25,000 sweepstake – winner take all – a jackpot of $25,000 toward their choice of an array of plastic surgery procedures.

Why do I bristle so? For one thing, in my opinion it commercializes plastic surgery by touting it as a prize or assembly line commodity. Don’t you think a plastic surgery award is demeaning to the entire profession?

But I must confess I bristle for another reason as well. I suspect that commoditizing plastic surgery prejudices many intelligent people against it.  I don’t mean to demean those who disagree with my point of view, but I can’t help but smile at some of the exaggerated anti-cosmtic surgery statements  that people pass off as fact. After all, we are all influenced by surrounding messages we receive.

I must admit I did a little handstand when I read that the winner of this sweepstake turned down the plastic surgery award.  Luckily the contest rules stated that the winner could take the cash instead. I imagine the Atlantic City marketing team was disappointed, as a news release and follow up stories detailing the casino’s funding of a plastic surgery makeover would have made a much bigger splash!

If you want to read a few more of my rantings on this topic, read my original article.

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