For the past 15 years the American Society for Aesthetic Plastic Surgery (ASAPS) has collected annual data on the numbers of cosmetic procedures performed in the United States. Recently released figures show that nearly 9.2 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2011. Can you guess which surgical procedure reached #1 on the popularity charts, based on numbers performed? What about non-surgical procedures?
If you guessed lipoplasty (liposuction) for surgical and Botulinum Toxin Type A (including Botox and Dysport) for nonsurgical, BINGO, you hit the jackpot!
Cosmetic surgical procedures increased almost 1 percent in the past year, with over 1.6 million procedures in 2011. Surgical procedures accounted for 18% of the total numbers of procedure performed representing 63% of total expenditures. The top five surgical procedures were:
- Liposuction (325,332)
- Breast augmentation (316,848)
- Abdominoplasty (tummy tuck) (149,410)
- Bletharoplasty (eyelid surgery) (147,540)
- Breast Lift (127,054)
Nonsurgical procedures accounted for 82% of the total number of procedures performed, representing 37% of total expenditures. The top five minimally-invasive procedures were:
- Botulinum Toxin Type A (2,619,739 procedures)
- Hyaluronic acid (1,206,186 procedures);
- Laser Hair Removal (919,802 procedures)
- Microdermabrasion (499,427 procedures)
- IPL Laser Treatment (439,161 procedures)
As for gender breakdown, women accounted for almost 8.4 million cosmetic procedures or 91% of the total. Men accounted for almost 800,000 cosmetic procedures or 9% of the total. The top five surgical procedures for men were: liposuction, rhinoplasty, eyelid surgery, breast reduction to treat enlarged male breast, and facelift.
What does this mean in terms of dollars and cents? Americans spent nearly $10 billion on cosmetic procedures in 2011. Of that total $6.2 billion was spent on surgical procedures; $1.7 billion on injectable procedures; $1.6 billion on skin rejuvenation procedures; and over $360 million on other nonsurgical procedures, including laser hair removal and laser treatment of leg veins.
What do you predict for the future? As baby boomers and their children continue to age, will interest in anti-aging solutions continue to grow? Or will our society do an about face, stop fighting the aging battle, and become more complacent about that mirror reflection.