For the past 15 years the American Society for Aesthetic Plastic Surgery (ASAPS) has collected annual data on the numbers of cosmetic procedures performed in the United States. Recently released figures show that nearly 9.2 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2011. Can you guess which surgical procedure reached #1 on the popularity charts, based on numbers performed? What about non-surgical procedures?

If you guessed lipoplasty (liposuction) for surgical and Botulinum Toxin Type A (including Botox and Dysport) for nonsurgical, BINGO, you hit the jackpot!

Cosmetic surgical procedures increased almost 1 percent in the past year, with over 1.6 million procedures in 2011. Surgical procedures accounted for 18% of the total numbers of procedure performed representing 63% of total expenditures. The top five surgical procedures were:

  1.     Liposuction (325,332)
  2.     Breast augmentation (316,848)
  3.     Abdominoplasty (tummy tuck) (149,410)
  4.     Bletharoplasty (eyelid surgery) (147,540)
  5.     Breast Lift (127,054)

Nonsurgical procedures accounted for 82% of the total number of procedures performed, representing 37% of total expenditures. The top five minimally-invasive procedures were:

  1.     Botulinum Toxin Type A (2,619,739 procedures)
  2.     Hyaluronic acid (1,206,186 procedures);
  3.     Laser Hair Removal (919,802 procedures)
  4.     Microdermabrasion (499,427 procedures)
  5.     IPL Laser Treatment (439,161 procedures)

As for gender breakdown, women accounted for almost 8.4 million cosmetic procedures or 91% of the total. Men accounted for almost 800,000 cosmetic procedures or 9% of the total. The top five surgical procedures for men were: liposuction, rhinoplasty, eyelid surgery, breast reduction to treat enlarged male breast, and facelift.

What does this mean in terms of dollars and cents? Americans spent nearly $10 billion on cosmetic procedures in 2011. Of that total $6.2 billion was spent on surgical procedures; $1.7 billion on injectable procedures; $1.6 billion on skin rejuvenation procedures; and over $360 million on other nonsurgical procedures, including laser hair removal and laser treatment of leg veins.

What do you predict for the future? As baby boomers and their children continue to age, will interest in anti-aging solutions continue to grow? Or will our society do an about face, stop  fighting the aging battle, and become more complacent about that mirror reflection.

Beauty Within

                Beauty Without . . .

                               What’s Your Passion?

Click to Explore the Many Dimensions of Beauty 


  1. Good information on the statistics.
    The baby boomers less vain? No chance! I’m not saying this is good or bad but women have concerned about improving their looks from the beginning of civilization and will be until the end of civilization.
    I predict the percentage of male patients will steadily increase; social mores and stigmas about male cosmetic surgery are melting away. This should be a demographic to start marketing to now. Baby boomer men want to look better and have the disposable income.

    • I tend to agree Carl. And I do see more c.s. marketing gered toware men of late. Women might be more tuned to the inner beauty side of themselves, but I doubt that they will ever give up on outer beauty interests! That’s the very reason I blog about both inner and outer beauty and funnel out all stories through my Facebook PAGE: FabulousBeautyBlog. My Theme: BEAUTY WITHIN, BEAUTY WITHOUT . . . WHAT’S YOUR PASSION? with the Tag Line: DISCOVER THE MANY DIMENSIONS OF BEAUTY seems to cover it all.

      Thanks so much for taking the time to read and comment.
      Very best,
      Lois W. Stern

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s